Agentic Commerce: Redefining the Future of Payments
A new chapter in digital commerce has begun with the rise of AI-powered tools,
redefining how payments are processed, optimized, and protected.
Artificial intelligence is driving smarter routing, predictive acceptance, and unprecedented efficiency across the payment’s ecosystem, while also introducing complex new threats. As scams evolve into AI-driven deepfakes and adversarial fraud, the industry faces a critical moment that demands new strategies, stronger controls, and innovative risk frameworks. Join us as we explore how AI is reshaping both sides of the payment’s equation,boosting revenue and efficiency while challenging security and trust. Hear from leaders shaping the future of payments, revenue, and risk management, and learn how businesses can stay ahead in this fast-moving, intelligent era of Agentic Commerce with paymentsinnovations.
Join us on January 8th,2026, at ZOA Tel Aviv from 15:30 - 19:30
Agenda: Agentic Commerce: Redefining the Future of Payments
15:30 - 16:30 Registration, Networking and Light refreshments
16:40 - 16:50 Opening Remarks
Ariel Shapira, CEO at Social Wisdom
Keren Aviasaf, Co-Founder & CRO at Better, Founder of Fintech Ladies IL
16:55 - 17:35 Panel: Payments, Revenue & Acceptance
The AI Revolution in Revenue & Disputes: Smart Routing, Predictive Acceptance, and Lower Chargeback Losses
AI is fundamentally reshaping how successful companies handle money movement, combat first-party misuse (“friendly fraud”), and grow their bottom line. This panel will deep dive into how machine learning enables smarter transaction routing, dramatically increases conversion rates, and recovers more funds from illegitimate chargebacks through better dispute decisioning and evidence optimization, driving significant cost optimization. We will explore the critical opportunities, current implementation challenges, and the executive vision for a future where payments are faster, more accurate, more secure, and increasingly predictive. The discussion will focus on the evolving role of payment leaders in an era where strategic decision-making is increasingly driven by dynamic algorithms that optimize revenue while reducing dispute leakage and maximizing recovery.
Moderator: Dikla Sharabi, Founder at Dmelio
Gili Hoch, EVP - Head of Strategy and BD at Isracard
Gabi Broitman Sr. Biz Dev. - Strategic Enterprises at Primer
Roenen Ben-Ami, Co-Founder and Chief Risk Officer at Justt
Michal Ohana Partner at Shibolet
17:40 - 17:55 Fireside Chat Redefining the Future of Payments for the Next Generation
Keren Aviasaf, Co-Founder & CRO at Better, Founder of Fintech Ladies IL
Sarit Beck Barkai, Chief Product Officer at PayBox
17:55 - 18:35 Panel: Fraud & Risk Management
Panel Topic: Agentic Commerce and the New Frontier of Fraud in 2026. The rise of AI has completely transformed the playbook for fraudsters, escalating the challenge for payment and risk professionals to unprecedented complexity. As we look ahead to 2026, we will examine how scams are becoming indistinguishable, how deepfakes are manipulating identity verification, and how adversarial AI is being used to bypass existing systems. This panel will address the critical turning point in the anti-fraud fight, outlining the necessary shifts in strategy, monitoring, and controls required to protect transactions, identities, and trust across the modern payment ecosystem.
Moderator: Maria Brumberg, Head of Payments at Artlist
Ben Herut, VP of Payments Risk & Analytics at Chargeflow
Roni Siegmann, Director of fraud prevention at Honeybook
Amir Sadras, Founder at FUGU
Lior Haiman, VP Revenue at ReasonLabs
18:40 - 19:30 Final Remarks and Networking
About Us.
Money TLV Conferences are hosted by Ariel Shapira, CEO of Social Wisdom, who organizes the Money TLV Conference and Meetups. Social Wisdom has a proven track record of success, having hosted over
150 events worldwide in the last decade.Building on the success of our insightful meetups,
We invite you to our events, featuring great content and networking opportunities.
Who will be there:
Fintech and Payments Companies – Leading innovators in the financial technology and payments industry, showcasing cutting-edge solutions and industry trends.
Anti-Fraud Solution Providers – Companies specializing in fraud prevention, cybersecurity, and risk management, helping businesses safeguard transactions and protect customer data.
Local Payment Establishments – Key players in the regional payments ecosystem, including banks, payment processors, and regulatory bodies that shape the financial landscape.
Financial Key Figures from Companies Seeking Payment Solutions
Businesses across various sectors—eCommerce, AdTech, TravelTech, Gaming, and other digital industries—are actively seeking advanced, efficient, and secure payment processing solutions. Their goal is to optimize transactions, streamline operations, and enhance the overall customer experience.
Why Tel Aviv?
Israel is a global innovation hub powerhouse of creativity, technological advancement,
and entrepreneurial spirit. With a rich ecosystem of fintech startups and established leaders in the payments industry, Israel is shaping the future of how the world transacts.
Join us! If you wish to be part of the exciting events, you are welcome to contact us and get more information.
